Los Angeles, California 2017
Designed by Joanna Grant
Snuggle is a compromise between a pillow and a pet, designed by Joanna Grant of the architecture studio Bureau Spectacular.
Infinitely versatile as an oversized scarf or inner spoon, a Snuggle is meant to address the need for lumbar support or to offer a shoulder to lean on during a long flight. Snuggle can be an oversized scarf. Snuggle is meant to be twisted, knotted and configured into an assortment of configurations to comfort you.
Snuggle was inspired by our cat, Helvetica, and her variety of different cuddling postures. Stretched out on the cool floor in the hot summer afternoons and snuggled into a warm bun on a cold winter night, Helvetica’s postures reflect her changing needs for comfort. As such, Snuggle adapts to your different desires for support.
As a recent Downtown Los Angeles transplant, Joanna Grant finds inspiration in shopping outings to Little Tokyo for kawaii objects. Drawing from Japanese hug pillows, Snuggle is something between a cute stuffed animal and an orthopedic pillow.
Snuggle is offered in three colors, but they are all pink. Nestled between the audacity of red and the modesty of white, each pink is a different shade and therefore a different color: blush, bashful, and rosé.